📧 [email protected] 📞 +91 8237373887 🔵🤝 LinkedIn
<aside> ◾ Marketer with around 6 years of experience in the tech sector, I've had the opportunity to work with both startups and established companies. My expertise lies in product marketing, content creation, with a particular emphasis on content-led organic marketing. My contributions have been recognized twice with the Impact Award, highlighting my proficiency in developing effective go-to-market strategies and enhancing brand awareness. I am also a Twitch Partner.
P.S. I’m happy to share references for all of the below experiences/projects.
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Marketing Tools I have worked with extensively:
CRM Automation: Hubspot, Pipedrive
Email: Mailchimp, SendGrid
Data: MixPanel, GA 4
Creative: Premiere Pro, Figma, Canva, Loom, Invideo
Organic Content & Publishing: Chat GPT, SEMRush, Hoot-suite
<aside> 🧾 Proof of Work
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<aside> 👨🏽💻 Experience
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<aside> 🎓 Education
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Some projects I’m working on or have worked on in the recent past.
📈 Build a Digital Utility of Tomorrow
🗓️ Present
Work: Currently working on creating researched articles for Bynry’s digital content library and marketing+sales collaterals. Click on the links below for the portfolio.
🗓️ 2021
Work: I delved into technical aspects, emerging trends, and best practices, for devops, cyber security, Data Security and often backed by real-world examples and case studies.
✍️ Published: Other Corners of the Internet
✍🏽 PG Diploma in Marketing Management
🏫 NMIMS, Mumbai
🗓️ 2018 - 2019
✍🏽 Bachelors of Computer Applications
🏫 Pune University
🗓️ 2014 - 2019
ll the jobs I’ve held with details about my role and accomplishments.
Marketing Manager
🏢 Bynry Inc [B2B- SaaS]
September 2021 - Present📍 Pune
Marketing Executive
🏢 AFour Technologies [Software Dev]
June 2018 - September 2021 📍 Pune
Work: During my tenure at AFour, I spearheaded the development of various marketing collaterals, including whitepapers, brochures, eBooks, and blogs, for lead-generation campaigns. I successfully executed an email marketing campaign, achieving a significant 43% reduction in the drop rate.
Additionally, I coordinated all thought leadership and knowledge assets of the organization, amplifying brand awareness through strategic social media initiatives.
Twitch Partner
June 2016 - Present
✍🏽 Marketing Analytics in Theory
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
✍🏽 What is Social?
✍🏽 Marketing Analytics in Theory
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals